20 Smart Ways to Win More Laundromat Customers Using Social Media in 2025

In today’s digital world, social media is the modern-day “word of mouth.” Almost everyone is active on at least one or two platforms, spending anywhere from 2 to 8+ hours daily scrolling, sharing, and discovering. For laundromat businesses, this presents a golden opportunity.

Social media is a low-cost, high-impact channel to reach new customers, stay connected with regulars, and build a strong local brand presence. And the best part? You don’t need a marketing budget to make it work.

In this blog, we’ll explore 20 smart, practical, and free ways laundromat owners, staff, delivery drivers, loyal customers, and even tech partners can use social media to boost visibility, promote services, and drive real business impact. From announcing offers and showcasing clean, happy spaces to encouraging user-generated content and building community trust, these strategies can help you increase foot traffic, grow income, and develop a loyal customer base.

What the Laundromat Owner Can Do

As a laundromat owner, you set the tone for your brand online. Your voice can bring professionalism, consistency, and personality to your social media presence. Here are more ways you can make the most of your digital presence—without spending a dime.

1. Share Real-Time Store Updates

Post about machine availability, peak vs. off-peak hours, weather-related closures, or unexpected service downtime via stories or daily posts.

Why it works: Keeps your customers in the loop and shows you're actively engaged in their convenience.

2. Feature Customer Spotlights

Share mini-interviews, selfies, or “Laundry Day Wins” from your loyal customers. Ask their permission, tag them, and thank them for their support.

Why it works: Encourages engagement, builds community, and brings a human face to your brand. Real people = real results.

3. Behind-the-Scenes Content

Take quick videos or photos of your team cleaning machines, organizing laundry bags, or prepping supplies.

Why it works: Builds transparency and trust. Customers feel more confident using a clean, well-run store.

4. Run a Weekly “Laundry Tips” Series

Share practical, bite-sized laundry tips every week:

• “Why you should never overload a washer”

• “The right way to treat tough stains”

• “How often should you wash your towels?”

Why it works: Positions your brand as helpful, not just transactional—great for shareability.

5. Highlight Convenience Features

Promote tools like mobile booking, contactless payments (via PayRange), pickup & delivery (powered by Turns), or your loyalty program.

Why it works: Helps potential customers see your business as modern and easy to use.

6. Promote Limited-Time Offers & Discounts

Post flash sales or weekday deals like “$5 off drop-off wash before 10 AM.” Use countdowns or timers in Instagram Stories.

Why it works: Creates urgency and increases store visits during slower periods.

7. Share Milestones & Celebrations

Celebrate your store anniversary, 1,000th order, team birthdays, or community wins. Add hashtags and tag customers or staff.

Why it works: Makes your laundromat feel personal and rooted in the neighborhood.

8. Go Live During Off-Peak Hours

Host short Instagram or Facebook Lives during quieter times to show the facility, answer FAQs, or do a virtual walkthrough of services.

Why it works: Adds authenticity and gives a real-time view into your space.

9. Ask Questions & Run Polls

Try Instagram Stories polls like “Do you fold right away or let it sit?” or “Pick your favorite scent: Lavender or Ocean Breeze?”

Why it works: Encourages interaction and gives you customer insights.

10. Showcase Community Involvement

If you donate to local schools, host “Free Laundry Days,” or partner with nonprofits, post about it with photos or reels.

Why it works: Builds goodwill and shows that your laundromat gives back.

11. Create a Branded Hashtag

Something like #LoadsOfLove or #[YourStoreName]Fresh. Encourage customers to use it when sharing laundry-related posts.

Why it works: Makes it easy to track user-generated content and builds brand identity.

12. Share “How It Works” Reels

Use short videos to explain things like how your wash-dry-fold service works, how to book a pickup, or where to scan QR codes for payments.

Why it works: Reduces confusion and increases service adoption.

What the Delivery Driver Can Do

Your delivery drivers aren’t just transportation—they’re brand ambassadors on wheels. With a little encouragement and support, they can create authentic, relatable content that connects with your local audience.

1. Post Delivery Day Stories

Snap a quick photo or Boomerang before heading out for deliveries. Add captions like “Fresh loads headed your way!” or “Laundry day made easy with pickup & delivery.”

Why it works: Builds excitement and reminds customers they don’t have to do laundry themselves.

2. Tag Customers (With Permission)

If a customer posts about your delivery or thanks your service online, ask if you can reshare it or tag them in a thank-you story.

Why it works: Encourages user-generated content and shows appreciation.

3. Show Behind-the-Wheel Life

Share a light moment on the road: a sunrise view, quick fuel stop, or the joy of completing a route.

Why it works: Humanizes your team and adds a relatable, “day in the life” touch.

4. Announce Delivery Zones or Schedules

Use social media to remind people which neighborhoods are covered today. Example: “Today’s stops: Bayonne, Hoboken, Jersey City!”

Why it works: Helps more people know if you’re available in their area—and encourages last-minute bookings.

5. Share Customer Smiles

With permission, take a quick photo when dropping off a freshly folded order. Caption: “One happy customer ready for the week

Why it works: Builds trust and adds social proof.

What the Customer Can Do

Your loyal customers can be your strongest marketing engine. They trust your service—and people trust their friends. All it takes is a little encouragement.

1. Encourage Reviews & Shares

Ask happy customers to leave a review or tag your business when posting about your service. Offer incentives like a small discount or free upgrade.

Why it works: Peer recommendations drive high-quality leads.

2. User-Generated Content Campaigns

Launch a hashtag like #MyLaundryDay or #FreshWithTurns where customers post pics of their clean clothes, folded stacks, or comfy loungewear.

Why it works: Builds a digital community and gives your brand exposure through their networks.

3. Story Reposts

When customers tag you in their stories, repost them to your business account. Even small mentions—“Laundry done and dusted!”—are powerful.

Why it works: Reinforces authenticity and builds your brand voice.

4. Host Customer Contests

Run monthly “laundry selfie” or “laundry haul” contests where customers share photos and tag your page to win a prize.

Why it works: Boosts engagement and fills your feed with organic content.

5. Share Testimonials or DMs

If a customer sends a positive message privately, ask if you can share it anonymously or with initials.

Why it works: Acts as powerful social proof for others browsing your page.

What the Staff Can Do

Your team is the heart of your store. Let their personalities shine on social media. This builds trust, showcases company culture, and makes customers feel like part of a family.

1. Feature Staff Spotlights

Post “Meet Our Team” reels or carousel posts. Include names, favorite detergent, fun facts, or how long they’ve worked with you.

Why it works: Adds warmth and connection to your brand.

2. Fun Workplace Moments

Capture candid photos or short videos of team laughter, folding races, or break room dance-offs.

Why it works: Shows that your store is a happy place—for both staff and customers.

3. Training or “How-To” Moments

Share short clips of staff folding fitted sheets, cleaning lint traps, or restocking supplies with a tip.

Why it works: Provides value and shows professionalism.

4. Celebrate Staff Milestones

Highlight birthdays, work anniversaries, or when a team member gets promoted. Add a personalized shoutout.

Why it works: Builds internal pride and external trust.

5. Share Favorite Products or Routines

Let staff recommend their go-to softener or folding method. Caption: “Jen’s Favorite Fold for Hoodies!”

Why it works: Offers practical content and brings authenticity.

Social Media Strategy FAQs for Laundromat Owners

1. How often should I post on social media for my laundromat?

Posting 3–4 times a week is ideal to stay visible without overwhelming followers. Use Stories daily if possible for quick updates.

2. What are the best platforms for laundromat marketing?

Focus on Instagram and Facebook for visuals and community, and Google Business Profile for reviews and local SEO. If targeting younger customers, consider TikTok too.

3. What types of hashtags should I use?

Use a mix of:

* Branded hashtags (e.g., `#SoapClubClean`)

* Local hashtags (e.g., `#BayonneLaundry`)

* Niche hashtags (e.g., `#WashDryFold`, `#LaundryTips`)

 Limit to 5–10 per post to avoid spammy impressions.

4. How do I get more customers to follow my page?

* Add social links on receipts, signage, and your website

* Offer a small discount for following your page

* Run contests like “Follow to Win Free Laundry for a Week”

5. Can I run ads on a small budget?

Yes! You can boost local posts on Facebook or Instagram with just \$1–\$5/day, targeting users within a 3–5 mile radius. Start by promoting limited-time offers or videos showing your space.

6. How do I handle negative comments or reviews online?

Respond quickly, professionally, and publicly. Apologize, offer a resolution, and invite the customer to DM. Avoid deleting unless the content is offensive or spammy.

7. Should I post my laundromat’s pricing on social media?

Yes, especially for promotional posts or carousel menus. Being transparent builds trust, but make sure the pricing is up-to-date and clearly labeled (self-serve vs. wash-dry-fold, etc.).

8. How can I track if social media is bringing in customers?

Use promo codes like “INSTA10” or create a unique booking link (like a UTM link) for Instagram bio or Facebook posts. Track redemption manually or via your POS (e.g., Turns Business Manager).

9. What content performs best on social media for laundromats?

Based on industry trends:

* Before & after laundry pics

* Team and customer faces

* Behind-the-scenes videos

* Short reels with relatable captions

* Polls or “this or that” Stories

10. How can I involve my community more through social media?

* Partner with local influencers or mom bloggers

* Feature nearby businesses (coffee shops, pet groomers)

* Sponsor school or charity events and share about it

* Let customers vote on new scents, detergents, or loyalty prizes

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