How Can Laundry and Dry Cleaning Businesses Use Google Business Profile to Get More Customers?

Dear Laundry and Dry Cleaning Business Owners, if your business isn’t showing up on Google, you’re missing out on customers. In 2025, almost all local buying decisions start online. Your laundromat or dry cleaning service might be the best in town—but if it doesn’t appear in search results, it simply won’t get picked.

Consider the data:

• 97% of people learn more about a local business online than anywhere else.

• 88% of mobile searches for local services lead to a call or visit within 24 hours.

• Businesses with a complete and optimized Google Business Profile get 7x more clicks.

• Profiles with 50+ reviews and a 4.5+ rating generate 2.8x more conversions.

When someone searches "wash and fold near me" in Dallas, Texas or "same-day dry cleaning Brooklyn," their decision is made in seconds. If your business doesn't appear in Google's Local 3-Pack or has missing info and poor reviews, you're likely losing out to nearby competitors who took a few simple steps to optimize their presence.

This blog will show you how to:

• Set up and verify your Google Business Profile (GBP)

• Optimize your listing for search visibility

• Use AI to automate and maintain your profile

• Understand how customers interact with your listing

• Take quick actions to get more walk-ins and calls

• Implement long-term strategies for lasting success

What Is Google Business Profile and Why Is It Important for Laundry Services?

Your Google Business Profile is the official listing that appears when someone searches for your business or related services on Google Search and Google Maps. It acts as your digital storefront.

When people search "laundry pickup in Phoenix" or "dry cleaner near me," the Google algorithm uses the location, relevance, and quality of business profiles to determine what shows up first.

Without a GBP:

• You won't appear in local search results or Google Maps.

• Customers can’t find your hours, location, or services.

• You're at a disadvantage compared to competitors who do have profiles.

How Do You Set Up a Google Business Profile for Your Laundry Business?

Setting up your GBP is free and simple. Here’s how to do it:

Step 1: Go to Google Business

Visit https://www.google.com/business and sign in using a Google account.

Step 2: Enter Your Business Name

Type in the name exactly as you'd want customers to see it.

• Example: "SudSmart Wash & Fold"

• If a listing already exists, you may need to claim it.

Step 3: Choose Your Category

Choose from:

• Laundromat

• Laundry service

• Dry cleaner

This helps Google match your profile with relevant searches.

Step 4: Add Your Address or Service Area

If you have a walk-in store:

• Enter your complete address. This allows your business to appear in Google Maps.

Example:

The Wash House Laundromat

169 S Plank Rd, Newburgh, NY 12550

+1 845-784-0938

If you only offer pickup and delivery:

• Choose the option to define a service area and list neighborhoods or zip codes.

• Example: "Serving North Seattle, Ballard, and Fremont."

Step 5: Add Contact Details

• Phone number

• Website URL

• Booking link (if you use an online tool like Turns)

Step 6: Verify Your Business

To prove ownership, Google will send you a verification code:

• By postcard (usually within 5 business days)

• Sometimes via phone or email

Step 7: Complete Your Profile

Include:

• Business hours (including holidays)

• Business description (use keywords like "wash & fold," "same-day service")

• Photos of machines, staff, folded clothes, and delivery vehicles

• Services offered (e.g., commercial laundry, ironing, express service)

Example:

Let’s say you own The Wash Box Laundromat – El Dorado in Stockton, CA. You add:

• A photo of the front of your store

• Note that you offer free pickup within 5 miles

• Booking link

• Store hours: 7 AM to 10 PM daily

Now, when someone searches “laundry pickup Stockton,” they find a polished, verified profile that earns clicks.

How Do You Optimize Your Google Business Profile for Better Visibility?

Why Is Optimization Important?

Once your profile is set up, Google ranks you based on relevance, distance, and profile quality. Here’s how to improve your ranking:

1. Complete Every Section

Google rewards completeness. Fill in all areas:

• Accurate hours (including holidays)

• Real phone number and email

• Business description with local keywords

• Services offered

2. Upload Photos Regularly

According to Google:

• Listings with photos get 2x more direction requests

• And 3x more clicks to websites

Upload:

• Outside and inside shots of your store

• Clean equipment

• Staff folding laundry

• Delivery van with branding

Tip: Update monthly to stay active.

3. Get More Google Reviews

High-rated profiles get shown more often.

• Aim for at least 50 reviews and a 4.5+ rating

• Ask customers after service

• Offer a discount or loyalty point for a review

Example:

"FreshFold Laundry" in Tampa collects 80 reviews with a 4.8 rating. When someone searches "best laundromat in Tampa," they show up in the top 3.

4. Use Google Posts Weekly

Like social media, Google Posts let you share:

• Promotions ("10% off on Tuesdays")

• Announcements ("Now open till midnight")

• Community activity ("Partnered with a local food bank")

Businesses that post regularly get 20% more profile actions.

5. Add Keywords Naturally

Include terms in your description like:

• Eco-friendly dry cleaning in [City]

• Wash and fold service

• Laundry delivery

But keep it readable and natural.

6. List Your Service Areas

If you deliver, add neighborhoods you cover.

Example: "We serve all of Buckhead, Midtown, and Downtown Atlanta."

How Can AI Help You Maintain and Improve Your Profile?

What Can AI Tools Do for Laundry Businesses?

Running a laundromat is busy work. AI can help by:

1. Auto-posting updates

o Set weekly posts about services, hours, or offers

o Tools: Publer, Metricool

2. Responding to Reviews Automatically

o Tools like Podium or ChatGPT-based plugins can reply to reviews

o Respond faster and stay professional

3. Answering FAQs

o Set automated responses to common questions

o Example: "Do you offer same-day delivery?" → "Yes, order before 11 AM."

4. Monitoring Suggestions

o Tools like BrightLocal scan your GBP and recommend updates

Example:

"TheSpin Laundry" in Charlotte uses AI to:

• Post weekly updates about drop-off deals

• Reply to all reviews within an hour

• Get automatic alerts if hours are missing

Now, their profile stays updated without extra time.

How Do Customers Interact With Your Profile?

What Do They See?

Before visiting your website, customers see:

• Business name

• Rating and number of reviews

• Address, map, and open hours

• Photos

• Call or direction buttons

What Actions Do They Take?

According to Google:

• 56% of GBP actions are calls or visits

• 42% more direction requests on listings with photos

• 3x more calls for profiles with 50+ good reviews

Example:

A working parent in Nashville searches "drop-off laundry near me."

• Sees "Bubble Express Laundry"

• 4.8 stars from 100+ reviews

• Photo of a clean store and "Open until 9 PM"

• Clicks "Call" and schedules a pickup instantly

That’s the power of an optimized profile.

What Are the Quickest Ways to Boost Foot Traffic Using Google My Business Profile?

1. Upload Real Photos This Week

Helps people recognize your store.

2. Collect Google Reviews

• Set up a printed QR code near checkout

• Send a follow-up SMS with review link

3. Add Limited-Time Offers via Posts

• "20% off for first-time pickup customers"

• "Free detergent upgrade this week"

4. Make Sure Info Is Accurate

• Update hours and services

• Add messaging option

Impact:

• Listings with accurate info are 70% more likely to attract visits

What Long-Term Strategies Keep You Ranking High?

1. Keep Getting Reviews

• More than 100 reviews builds trust

• Respond to every review

2. Update Regularly

• Monthly photo and post updates

• Stay active to tell Google you’re still open and serving

3. Integrate Booking Links

• Add your online booking tool like Turns to GBP

• Customers can book pickups instantly

• Increases conversions by up to 25%

4. Expand Service Areas

• Add new zip codes or neighborhoods as you grow

• List separately for multiple locations

Example:

"SpinCycle Pickup Service" in Chicago added 5 new zip codes over 12 months, leading to a 40% increase in search impressions.

How Can You Turn Google into Your #1 Growth Channel?

Your Google Business Profile isn’t a one-time setup. It’s an ongoing tool that:

• Builds your reputation

• Brings in new customers

• Drives calls, walk-ins, and bookings

Whether you’re operating a storefront laundromat or a mobile dry cleaning service, your profile can help you dominate local search in cities like Newburgh, Charlotte, or Stockton.

Start with short-term wins (photos, reviews, promos), and build a long-term strategy (AI tools, regular updates, expanded service areas).

When done right, Google becomes not just a search engine—but your best performing marketing channel.

Frequently Asked Questions (FAQs)

1. Is Google Business Profile really free for laundromats and dry cleaners?

Yes. Google Business Profile is completely free to set up and manage. You don’t need to pay to appear in Google Maps or local search results—it just takes time and consistent updates.

2. How often should I update my Google Business Profile?

Ideally, you should update your profile once a week—even if it’s just a new photo or a promotional post. Businesses that stay active on GBP get 30–50% more engagement than those that don’t.

3. What should I write in the business description for my laundry service?

Use 1–2 short paragraphs that describe your services and location. Include keywords naturally like:

“Eco-friendly wash & fold in Queens” or “Same-day dry cleaning service in downtown Austin.”

4. How many Google reviews should I aim for?

A good goal is to reach 50+ reviews with at least a 4.5-star average. This builds trust and increases your chances of appearing in the top 3 local listings.

5. Can I add multiple locations if I have more than one laundromat?

Yes. You can create and manage multiple locations under one Google account. Each location should have its own profile with unique address, hours, and photos.

6. How do I encourage my customers to leave a review?

Ask in-person after a good experience, print a QR code near the register, or send a follow-up text with a direct review link. Offering a small incentive like a discount on their next wash can also help.

7. Do photos really make a difference on my Google Business Profile?

Absolutely. Listings with photos get 2x more direction requests and 3x more clicks. Include your storefront, clean machines, folded clothes, and team members to build credibility.

8. Should I use my website or booking link in my profile?

Yes. If you have a website or use a tool like Turns to manage bookings, add the link directly to your profile. This reduces friction and helps customers take action faster.

9. What if I only offer pickup and delivery laundry services?

You can still use Google Business Profile by hiding your address and listing your service area (e.g., “Serving South Philly, Center City, and Fishtown”). This ensures you're found in local searches.

10. Can AI really help manage my Google profile?

Yes. Tools like ChatGPT, Publer, and BrightLocal can automate posting, respond to reviews, and suggest improvements. They save time and help you stay active without needing a full-time marketer.

‍

‍

‍

‍

‍

‍

‍