10 Innovative Ideas & Strategies to Make Your Laundry Business Stand Out
Laundromats and Laundry services are one of the few businesses that are yet to be completely snuffed out by the big boys of the industry and still is a fighting hope for the new and small business owners to live for.
The success rate for laundromats stands at 90%+ and is a great way to make money and have a successful career. However, it is important to make sure that your laundromat stands out from the rest. Don’t fret, we are here with our list of 10 new age innovative ideas for Laundry and dry cleaning and laundromat business to shine against the competition
“It is key to come up with innovative ideas and strategies that will help you attract customers and keep them coming back and spread good word.. I use technology to provide exceptional customer service and experience and strategies like this will help you stay ahead of the competition and ensure long-term success for your laundromat.”
Cynthia Bolding ( Owner of Elite Laundry , Mount Vernon)
There are a number of innovative laundry business ideas and strategies that can help make your laundry business stand out and attract more customers:
1- Offer a loyalty program:
Encourage repeat business by offering a loyalty program that rewards customers for using your services.
Loyalty programs can be a great way to increase customer loyalty and boost revenue in a laundromat business. By offering customers a loyalty program, you can reward them for their patronage and encourage them to come back again. A loyalty program allows customers to save money on their laundry expenses by offering discounts, rewards, or other incentives. This will help you build relationships with your customers and create an atmosphere of trust and reliability. Furthermore, it will also give your laundromat business the competitive edge it needs in today's market. It is a best laundry business ideas to attract new customer.
With Turns, you can launch and manage multiple types of loyalty programs for your patrons on
- Number of visits
- lbs/loads washed
- Amount spent on services and much more.
2- Offer online ordering and scheduling:
Make it easy for customers to order and schedule laundry services online.
Millennials and everyone basically today is on mobile phones, why don't we create a stand out there whether business owners or individual customers looking for an easy way to order and schedule laundry orders without the hassle of visiting the store , become their default choice of laundry operations. When we talk about best laundromat ideas for making profitable business, then it also affect overall laundry business.
With just a few clicks, you can get your new orders placed and scheduled in no time. Plus, with the convenience of online ordering, your customers can save time by avoiding long queues at the laundromat
But all the hassle of getting drivers and insurances and managing new payroll and new process ..well try out 3rd party delivery services like Doordash which every customer of yours has already used for their food orders and trust and guess what shhhhhhhh…( Best margins in the business are in pickup and Delivery )
With Turns, launch your online pickup and delivery services and for new owners looking to provide their customers an extra touch of convenience, open up on demand laundry services like the app based disruptors at $0 cost.
3- Use eco-friendly products:
Stand out by using eco-friendly detergents and washing methods that are better for the environment.
Going green is the new trend, and it's becoming increasingly important for laundromats to switch to eco-friendly products. By using organic products, laundromats can reduce their environmental footprint while still making a profit. Organic products are not only better for the environment, but they are also more cost-effective in the long run. Furthermore, customers will be more likely to visit a laundromat that is using eco-friendly products as they want to do their part in helping the environment.
Switching to organic laundry products in your laundromat can help you make more profit by reducing costs and increasing customer loyalty. Not only will you be doing your part for the environment but you will also be able to make a positive impact on your business’s bottom line.
4- Offer express service:
Offer express service for customers who need their laundry done quickly.
Offering express service at a laundromat can be a great way to increase profits and improve customer satisfaction. Express laundry services provide customers with same day or next day turnaround times, allowing them to get their clothes cleaned and ready to wear in a much shorter time frame than traditional laundry services.
This type of service can also help reduce the amount of time spent in the laundromat, freeing up resources and providing an overall better customer experience. Express laundry services can be an excellent way for laundromats to increase profits while improving customer satisfaction, as well as reducing the amount of time spent on each order.
You can even offer same day delivery via new age delivery partners like Doordash which Turns will hook you up instantly for $0 investment.
5- Create a mobile app :
Create a mobile app that allows customers to track their orders, schedule pickup and delivery, and pay for services. In present online laundry business era, Laundromat ideas also implement smoothly with a best laundromat mobile app.
Laundromats are a great way to make money, but they can be time-consuming and inefficient. To speed up service processes and increase profits, modern laundromats can create a mobile app that allows customers to place orders online quickly and easily. The app would also allow customers to track their order status in real-time, so they know when their laundry is ready for pickup. With this mobile app, laundromats can streamline the service process and make more profit by increasing customer satisfaction with same day laundry services.
Apps are also a great way to build a brand and show to your potential customers that you are not a basic fly by the night business and a trusted operator. App users are also shown to be 40% more active in repeat orders and also order 35% extra in terms of loads.
With Turns, become a mobile app based laundry business in an instant at a monthly fee, that enables you to grow your mobile base.
6- Implement a subscription service:
Offering a subscription service for customers who want to schedule regular laundry pickups and deliveries.
Subscription services are becoming increasingly popular in the laundry business. By offering a subscription service, laundromats can not only make more profit but also provide their customers with a more convenient and efficient way to get their laundry done.
Subscription services allow customers to place orders for their laundry ahead of time and have it delivered directly to their homes or businesses. This eliminates the need for them to visit a laundromat, saving them time and money. Furthermore, laundromats can set up loyalty programs that reward customers for repeat orders and offer discounts on larger orders. All these features make it easier for laundromats to increase their profits through subscription services.
7- Offer additional services:
Offer additional services such as dry cleaning, ironing, and folding to provide more value to your customers.
As a laundry business owner, you can expand your customer base and increase your profits by offering additional services. By offering a laundry plan or ordering service, customers can save time and money, while you can make more profit from each transaction.
Moreover, you can also provide value-added services such as stain removal or fabric softening to attract more customers. This will help you stand out from the competition and make your laundromat more attractive to potential customers.
8- Use social media marketing:
Use social media platforms to promote your business, and create a sense of community among your customers.
Social media is a powerful tool for laundry businesses to reach out to potential customers and increase their profits. By using social media marketing, laundromats can provide additional services, promote their laundry services, and even take orders directly from customers.
With the help of social media marketing, laundromats can create an engaging platform for their customers. Use all your social credit to get more customers hooked to your business and related updates on social media. It is the cheapest way to distribute your useful tips on how to care for clothes and linen, showcase their special offers and discounts, and even get feedback from customers about their services. This will help them gain more visibility in the market as well as increase their profits.
Use platforms like Facebook, Instagram, TikTok, Snap to grow small cliques of your business in every inch of social media .
9- Use referral programs:
Encourage your existing customers to refer their friends and family to your business by offering them a discount or a reward.
Referral programs are an effective way to increase your laundromat's customer base and revenue. By offering additional laundry services and rewards for referrals, you can attract more customers to your business. Referral programs also give existing customers a reason to keep coming back, as they can earn rewards for referring their friends.
By implementing a referral program in your laundry business, you can provide an additional service that will help increase profits. Not only will it help you acquire new customers, but it will also encourage existing ones to place more orders with you. With the right strategy and incentives, referral programs can be an effective way to boost profits for any laundry business.
10- Offer contactless delivery and pickup service:
During the pandemic, contactless delivery and pickup service are in high demand, this can be a good opportunity to attract more customers.
With the growing demand for contactless services, laundry businesses have an opportunity to offer a contactless delivery and pickup service. This will help them to expand their customer base and increase their profits.
The contactless laundromat service can be used to refer customers to other local laundromats or laundry services in the area. It can also be used to provide customers with discounts on their orders or even free delivery. Additionally, it can also be used to track customer orders and ensure that they are delivered on time.
By offering a contactless delivery and pickup service, laundry businesses will be able to increase their profits by reducing overhead costs associated with manual labor, as well as increasing customer loyalty by providing a convenient and safe way of getting their laundry done. After covid-19 if you are looking for best laundromat ideas to increase business customers then it is a best laundry business idea.
But if you are not ready yet to take the plunge of buying new vans and payroll and 1000’s of $ in insurance and gas fees. Try out new age 3rd party delivery platforms like Doordash and Uber . They help you expand your locations and provide your potential customers to reach out to your services without ever needing to come down to your store
With Turns, you can become a pickup and delivery business with $0 investment with our free DoorDash integration.
By implementing these strategies, you can make your laundromat more profitable and increase customer satisfaction. One of the most satisfying laundromat ideas for a successful laundry business is to ensure customer satisfaction. With the right laundromat marketing ideas or strategy, you can reach a wider audience and offer them the convenience of additional services that they need in their daily lives.
FAQs of Innovative Ideas & Strategies for a Standout Laundry Business
Question- Why is it important for a laundry business to stand out?
Answer- Standing out in a competitive market helps attract and retain customers, differentiate your business, and build a strong brand identity. Innovative strategies can set your laundry business apart from the competition.
Question- How can I create a unique brand identity for my laundry business?
Answer- Craft a distinct brand image through logo design, color schemes, and a catchy tagline that reflects your business values. Consistently apply this identity across marketing materials and your physical space.
Question- What role does technology play in making a laundry business innovative?
Answer- Technology can revolutionize your business. Implement online booking and payment systems, mobile apps for machine availability updates, and even digital garment tracking systems to enhance customer convenience.
Question- Can adding additional services help my laundry business stand out?
Answer- Yes, diversifying your services can attract more customers. Offer services like garment repair, alteration, dry cleaning, or even a drop-off/pick-up service to cater to various customer needs.
Question- How can I make the customer experience more engaging and enjoyable?
Answer- Create a comfortable and inviting environment with amenities like Wi-Fi, charging stations, entertainment options, and a refreshment corner. Consider hosting special events or workshops related to laundry care.
Question- What about incorporating eco-friendly practices into my laundry business?
Answer- Implement sustainable practices like using energy-efficient machines, eco-friendly detergents, and offering reusable laundry bags. Educate customers about your green initiatives to attract environmentally conscious clientele.
Question- How can I leverage social media and digital marketing to stand out?
Answer- Develop a strong online presence through social media platforms, a user-friendly website, and engaging content. Share laundry tips, customer stories, and behind-the-scenes content to connect with your audience.
Question- Are loyalty programs effective for a laundry business?
Answer- Yes, loyalty programs can increase customer retention. Offer discounts, rewards, or a points system for frequent customers. Encourage referrals by providing incentives for bringing in new clients.
Question- What role does exceptional customer service play in standing out?
Answer- Outstanding customer service can set your business apart. Train your staff to be knowledgeable, friendly, and attentive. Respond promptly to customer inquiries and feedback, showing that you value their input.
Question- Should I consider collaborating with other local businesses?
Answer- Collaborations can expand your reach. Partner with local cafes, gyms, or salons to offer mutual discounts or cross-promote each other. This can attract new customers who might not have considered your laundry services otherwise.
Question- How can I use storytelling to differentiate my laundry business?
Answer- Share your business's story, values, and journey through various channels. Highlight personal anecdotes, customer testimonials, and your commitment to quality to create a more relatable and memorable image.
Question- Should I invest in a visually appealing and modern store design?
Answer- Absolutely. An aesthetically pleasing interior design with well-planned layout, vibrant colors, and modern décor can create a positive impression and attract customers.
Innovation and differentiation are key to the success of any business, including a laundry business. By implementing these strategies and staying attuned to customer needs and industry trends, you can build a laundry business that stands out in a crowded market.