January 11, 2023

Next Generation Laundromat SaaS startup Turns raises $500K pre-seed round led by Better Capital

Turns is a modern full stack operating system for the $100B+ laundromats industry with integrated software & hardware.

Turns, a vertical SaaS startup for the laundry industry, has raised $0.5 Million in pre-seed funding led by Better Capital, along with participation from PointOne Capital and a set of stellar angels. 

Turns helps laundromats deliver a modern experience to their users with a full stack software & hardware integrated solution that includes a modern POS, customer management, hasslefree payments, accounting, employee management, logistics optimisation as well as elevate their  customer experience  making it an all-in-one control center for laundromat owners. Turns launched their beta and has already signed up 50+ laundromats and dry cleaners across eight countries including US, India, UAE & others. Turns will primarily focus on the United States market and is targeting 1000 customers in the next 12-18 months. 

Laundry is a $100B+ industry worldwide and $40B+ in the United States alone and is rapidly transforming from the old dimly-lit quarter-operated stores to modern main street businesses run by customer obsessed entrepreneurs serving consumers as well as businesses and picking up and delivering laundry like DoorDash. Laundry is the 4th biggest retail spend category in the United States and a recession-proof industry that contributed billions to the GDP and was identified as an essential business during COVID restrictions emphasizing their broad appeal and need in society. Small and independent laundromats and cleaners serve 100M+ retail customers as well as large B2B customers from industries like hospitality, medical establishments & others to ensure a supply of clean laundry. Laundromats have complex workflows involving machines & manual labor, multiple business models designed around self service, vending sales, wash dry & fold, pickup & delivery orders, routes & more. Laundromat owners increasingly need a system that can scale as quickly as their business does and one that integrates seamlessly into existing systems. Traditional solutions have fallen short of the modern needs of this multi-billion dollar industry - this is the opportunity Turns is focused on. 

Turns founders, Sukanth Srivastav and Vishal Gupta, built a laundry startup in India in 2015 and understood the nuts and bolts of the laundry business. Though that startup did not work out, it left Sukanth and Vishal thinking how large the industry and its problems were. They built on those learnings and zeroed in on building the ‚ÄúToast for Laundromats‚ÄĚ and started working on Turns in 2022.


‚ÄúLaundromats & cleaners represent one of the largest main street businesses in the United States that was severely underserved by modern software. We see an immense vertical SaaS opportunity and already understand the laundry business intimately‚ÄĚ, said Sukanth who leads all things business at Turns.


‚ÄúLaundry is a large business but a complex & competitive one. Laundromats need state-of-the-art software to deliver the experience that is being demanded by B2C as well as B2B customers. We are building Turns to do just that - an all-in-one system that laundromat owners can operate easily and scale their business with a stellar customer experience‚ÄĚ, said Vishal who leads all things product & engineering at Turns.

One of such owners, Rishi Vohra (Washhouse Laundromat) in Newburg, New York, has personally witnessed the impact Turns has had on his business

‚ÄúWe‚Äôve been using the Turns platform for almost a year now, and it‚Äôs incredible to see how the product continues to develop and help our business. I‚Äôve been able to test new operating models and add on-demand delivery without any cost, growing our customer base, and revenue. Turns is the affordable game-changer that our industry has been waiting for. We have grown 200%+ in the last 10 months using Turns and my customers love that they can pay on mobile and get automated messages about their pickups and get their orders picked up via DoorDash!‚ÄĚ



Turns is a leading software platform powering the new age laundromat and cleaners of all sizes through its business-in-a-box SaaS platform. Through Turns, garment care professionals have access to best-in-class proven software to grow their business and drive further operational efficiency and elevate customer experience. By providing effective employee management, revenue tracking, POS, mobile-first digital ordering, on-demand delivery, customer apps, websites and more, Turns provides business owners with one platform to run every aspect of their business. To learn more about how Turns works for laundromats, dry cleaners, carpet cleaners, Pickup and delivery operations, and consumers, visit us at www.turnsapp.com.